LONDON, May 5, 2010 /PRNewswire/ --

- Renowned Multi-Platform Music Media Brand NME Launches "NME Breakthrough", Giving Bands the Opportunity to get Exposure not Only Online, but Also in the Magazine and at Events Throughout the Year

Webjam, (http://www.webjam.com/) a provider of solutions for social publishing and engagement, today announced the launch of the NME Breakthrough website for NME, (http://www.nme.com/home) Britain's longest-running weekly music magazine, at Internet World. (http://www.internetworld.co.uk/)

NME has teamed up with Webjam to design, build and host a fully interactive online community for more than 4.2 million unique users from NME.com. NME Breakthrough provides a bespoke platform for artists to upload music, embed video content from other social networking sites such as YouTube, and grow their own fan-bases through community engagement. Through NME Breakthrough, users can listen to their favourite bands, become fans and most importantly are able to rate their favourite songs and videos online. Based on Webjam's ratings system and voted completely by users, the best artists and tracks are featured on the site the best artists and music receive coverage in the magazine and will perform at upcoming events. Live news feeds are also available all from one website, providing a complete platform for music fans.

David Moynihan, Editor of NME.com, commented, "NME Breakthrough is a step for us in providing a channel for artists and our users to connect with each other. Our website and magazine play a key role in keeping our readers informed with the latest news and expert reviews, and this new social networking platform is giving our users direct interaction with bands.

It also acts as an important medium for bands to listen to what their fans want, through a simple rating feature. In addition, we are going to offer amazing opportunities on the site; the rewarded artists will perform at a NME Radar event as well as a key festival this summer."

Lexie Mendelson, Business Development Director at Webjam, added, "We are thrilled to be part of this exciting process of bringing bands closer to their followers through the use of social networking. We believe NME is leading the way in taking the publishing industry forward by combining print with online as well as social media. It's a great example of organisations understanding the importance of engaging with their target audience through ongoing conversations and interactions. A well implemented social media strategy can be the most cost-effective tool for user engagement."

The NME Breakthrough website is sponsored by Blackberry until early June and goes live on 4 May on http://music.nme.com

About NME

NME has become a truly unique multi-platform media proposition. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage.

About Webjam

Webjam helps companies to connect with their customers and employees by providing them with an easy, affordable solution for social publishing and engagement. For more information about Webjam, visit http://www.webjam.com/webjam/press/

    
    Press Contacts:

    Marc Campman
    Marketing Director, Webjam
    Tel: +44-7545-328-921
    Skype: marc Campman
    Email: marc.campman@webjam-ltd.com

Distributed by PR Newswire on behalf of Webjam